Emma Watson Deepfake: Why The Actor’s Latest Endorsement Deal Has People Worried

Last week, actor Emma Watson announced her latest endorsement deal – with a company that makes deepfake technology. Deepfakes are computer-generated images or videos that look eerily realistic, and they’re often used without the subject’s knowledge or consent. The announcement of Watson’s deal was met with criticism from many who are concerned about the implications of this technology. In this blog post, we’ll explore some of those concerns and take a look at why this endorsement deal has people worried. Click This Site

Emma Watson’s latest endorsement deal

In Emma Watson’s latest endorsement deal, she is the face of a new line of skincare products from Japanese company Shiseido. The products, which include a serum and an eye cream, are said to be inspired by “Asian beauty rituals” and promise to give users a “radiant and youthful complexion.”

While many fans are excited about the prospect of using the same products as their favorite actress, some are concerned about the possible side effects of the products. In particular, there is worry that the ingredients in the products could lead to skin irritation or even cancer.

There is no concrete evidence that any of the ingredients in the Shiseido products are harmful, but until more information is available, some people will continue to be concerned about using them.

What is a deepfake?

Deepfakes are computer-generated images or videos that look indistinguishable from real footage. They are created by using artificial intelligence and machine learning to manipulate existing media, such as photos and videos.

The term “deepfake” was coined in 2017 by a user of the website Reddit who created a fake celebrity porn video using AI. Since then, deepfakes have been used to create fake news stories, political propaganda, and malicious hoaxes.

Deepfakes have the potential to cause serious harm. They can be used to spread false information, damage reputations, and sow discord. As the technology improves, it will become increasingly difficult to distinguish between real and fake content. This could have a devastating impact on our society and democracy.

Why are people worried about Emma Watson’s deepfake?

Recent reports that Emma Watson has signed on to be the face of a new artificial intelligence-based deepfake app have many people worried. Deepfakes are created by using AI to generate realistic images or videos of people who do not actually exist.

Some worry that the technology could be used to create fake news stories or to spread false information about public figures. There is also concern that deepfakes could be used to create pornographic images or videos without the consent of the person depicted.

Watson has said that she is aware of the risks associated with deepfakes but believes that the technology can be used for good as well. She has urged people to use the app responsibly and says she will only be working with companies that she trusts.

The dangers of deepfakes

In recent months, deepfakes have become one of the hottest topics in the tech world. A deepfake is a video or image that has been artificially generated to look like a real person.

Deepfakes can be used for good, such as creating realistic simulations for training purposes. However, they can also be used for malicious purposes, such as creating fake videos of public figures that can be used to spread misinformation or cause reputational damage.

The Emma Watson deepfake is a perfect example of why deepfakes are so dangerous. Earlier this year, a fake video of Emma Watson surfaced that showed the actor endorsing a cryptocurrency project. The video was quickly debunked, but not before it had been viewed by thousands of people.

Deepfakes are becoming increasingly convincing and it is getting harder and harder to spot them. This means that they can be used to create all sorts of false information that could have serious real-world implications.

How to spot a deepfake

When it comes to deepfakes, there are a few telltale signs that can help you spot one. First and foremost, deepfakes will often have uncanny facial expressions or movements. Additionally, the audio might not match up with the video, or there may be strange glitchy artifacts in the footage. If you suspect that a video might be a deepfake, it’s always best to err on the side of caution and assume that it is.


The Emma Watson deepfake video has people worried for a number of reasons. First, it’s a very realistic fake, and it’s not clear how easy it would be to spot if you weren’t looking for it. Second, it raises the specter of people using AI to create fake videos of celebrities or other public figures saying things they never said. And finally, it highlights the fact that we don’t really know who to trust online anymore.

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